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Publication Date: 30 Jun 2017
Suitable for: Secondary (Year 10, Year 11)
RRP £25.99 Save 17%
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Exam Board: OCR
First Teaching: September 2017
First Exam: June 2019
An OCR endorsed textbook.
Build strong knowledge and skills with this market-leading Student Book from OCR's Publishing Partner for GCSE Business; fully updated by subject experts for the 2017 specification, it provides comprehensive content coverage, engaging case studies and assessment activities.
-Develops understanding of business concepts and theories through clear
explanations, illustrated by diagrams and cartoons that help all learners
access the content.
-Cements and extends subject knowledge with case studies that
encourage students to think commercially about contemporary issues
-Enables students to apply their learning and strengthen their
investigative, analytical and evaluation skills as they progress through a
range of activities.
-Prepares students for assessment with a variety of practice questions
and handy tips for successfully answering different question types.
-Supports revision by summarising the learning outcomes, key terms and
facts for each unit.
Business 1: Business activity, marketing and people
1 Business activity
1.1 The role of business enterprise and entrepreneurship
1.2 Business planning
1.3 Business ownership
1.4 Business aims and objectives
1.5 Stakeholders in business
1.6 Business growth
2.1 The role of marketing
2.2 Market research
2.3 Market segmentation
2.4 The marketing mix
3.1 The role of human resources
3.2 Organisational structures and different ways of working
3.3 Communication in business
3.4 Recruitment and selection
3.5 Motivation and retention
3.6 Training and development
3.7 Employment law
Business 2: Operations, finance and influences on business
4.1 Production processes
4.2 Quality of goods and services
4.3 The sales process and customer service
4.4 Consumer law
4.5 Business location
4.6 Working with suppliers
5.1 The role of the finance function
5.2 Sources of finance
5.3 Revenue, costs, profit and loss
5.5 Cash and cash flow
6 Influences on business
6.1 Ethical and environmental considerations
6.2 The economic climate
7 The interdependent nature of business