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Publication Date: 31 Mar 2017
Suitable for: Secondary (Year 10, Year 11)
RRP £25.99 Save 17%
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Endorsed for Edexcel.
Let Ian Marcouse successfully steer you through the new specification with his proven and popular approach to Business; clear content coverage is enhanced by numerous real-life examples to create a course that engages, motivates and develops every student.
-Breaks down the content of the 2017 specification into clear, accessible
explanations of important concepts and theories.
-Helps students apply their knowledge to a range of real business
examples, issues and contexts, supported by 'Talking Points' that
encourage critical and commercial thinking.
-Improves quantitative, investigative, analytical and evaluation skills
through end-of-chapter exercises.
-Builds students' confidence approaching their exams as they practise
calculation, short answer and extended-writing questions with stimulus
-Boosts students' vocabulary and supports revision with definitions of
key terminology for each topic.
Theme 1: Investigating small business
Topic 1.1 Enterprise and entrepreneurship
Topic 1.2 Spotting a business opportunity
Topic 1.3 Putting a business idea into practice
Topic 1.4 Making the business effective
Topic 1.5 Understanding external influences on business
Theme 2: Building a business
Topic 2.1 Growing the business
Topic 2.2 Making marketing decisions
Topic 2.3 Making operational decisions
Topic 2.4 Making financial decisions
Topic 2.5 Making human resource decisions