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Series: AQA A Level
Publication Date: 25 Sep 2015
Suitable for: Secondary (Year 12, Year 13)
RRP £38.99 Save 17%
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Approved by AQA.
Ian Marcouse has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
*Guides students through the content in an easy to understand way, with
the new 'logic chain' feature at the start of every chapter showing them
the progression clearly
*Helps students apply their knowledge and analyse business data with real
business examples throughout
*Consolidates students' learning and prepares them for assessment with the
workbook feature at the end of every chapter containing knowledge check
and practice questions
Section 1: What is business?
Section 2: Managers, leadership and decision-making
Section 3: Decision-making to improve marketing performance
Section 4: Decision-making to improve operational performance
Section 5: Decision-making to improve financial performance
Section 6: Decision-making to improve human resource performance
Section 7: Analysing the strategic position of a business
Section 8: Choosing strategic direction
Section 9: Strategic methods: how to pursue strategies
Section 10: Managing strategic change
Section 11: Exam technique for A-level